My journey into the digital economy didn’t begin in a boardroom or a business school—it began in a child's room at the age of 12. While my peers were consuming the early internet, I was already obsessed with building it. That early curiosity sparked a career spanning over two decades, during which I have launched more than 50 digital products. I learned the rules of the digital game by playing it relentlessly: testing, failing, iterating, and eventually, mastering the algorithms of human attention.
Today, I stand at the intersection of execution and investment. My career is defined not just by starting companies, but by scaling them to global dominance without relying on the crutch of paid advertising. I am a firm believer in organic growth—the kind that comes from deep product-market fit and engineered viral loops.
My reputation is built on hard data, not buzzwords. As the Founder and CEO of Social Sweethearts GmbH, I turned a vision into one of the world's largest publishers of personalized content and social games. We didn't just participate in the Facebook ecosystem; we defined it. With "Nametests," we created the #1 Instant Game globally, reaching over 100 million monthly active users at its peak. In total, my projects have generated over 500 million unique users and consistent eight-digit annual profits. This success proved a fundamental truth: If you understand the psychology of sharing, you can build massive assets with zero marketing budget.
But I didn’t stop at web-based virality. With Buddy Network (Beer Buddy), where I serve as Co-Founder and Managing Director, I transferred this knowledge to the mobile app economy. We identified a gap in how people coordinate offline and built a "social utility" that removes the friction of meeting up. Today, with over 8 million registered users and top chart positions worldwide, we are proving that technology can be used to combat isolation and bring people together in the real world.
I founded Viral Growth Ventures to be the partner I wish I had when I started. It is my private investment vehicle and innovation lab, operating on a simple premise: Capital is a commodity; execution is the differentiator.
Through this vehicle, I act as an Angel Investor for ambitious founders in the Pre-Seed to Series A stages. My investment philosophy is hands-on. I look for scalable B2C platforms, gaming concepts, and consumer apps that have the potential for exponential growth. I don't just write a check; I open my playbook. I help founders transition from "buying users" to "earning users," applying the same viral mechanics that built my own companies.
I am driven by the challenge of scale. Whether I am incubating a new idea in my venture lab or advising a portfolio company, my goal remains the same: to build digital products that impact millions of lives. I am looking for the next generation of founders who share this obsession—builders who want to create value, not just valuation. If you are ready to scale, I am ready to help.
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